This chocolate is produced in Bern. Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including nougat, almonds, and honey. At the beginning he manufactures chocolates that from demi-products he buys from other known manufacturers. Toblerone packages feature a bear on the side of the mountain. [6], Some early advertisements for Tobler chocolate appeared in the international languages Esperanto[7] and Ido. | [3][4][5], The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw. These include: In 2016 two peaks were removed and larger gaps were introduced between each peak, in two of the bars in the United Kingdom, to cut the weight of the bars and reduce costs, while retaining the same package size and retail price. Toblerone was created by Emil Baumann & Theodor Tobler (1876–1941) in Bern, Switzerland, in 1908. Sitemap.  /  Toblerone is known for its distinctive shape, a series of joined triangular prisms. Home After discovering white nougat, Theodor Tobler (Jean Tobler's son) and Emil Baumann (Theodor Tobler’s cousin) invent a unique chocolate bar, Toblerone! [24][25], The largest-sized Toblerone in production[26] is featured as a running gag in the 2017 Netflix series Neo Yokio. [6] The Toblerone brand was trademarked in 1909, at the Swiss Federal Institute of Intellectual Property in Bern.[9]. Toblerone (/ˈtoʊbləroʊn/; German: [tobləˈroːnə]) is a Swiss chocolate bar brand[1] owned by US confectionery company Mondelēz International, Inc., formerly Kraft Foods. ©Mondelēz International. Theodor Tobler came up with the distinctive teardrop shape and packaging. The Tobler company was independent for many years. [22], In 1995, it was revealed that the Swedish politician Mona Sahlin had misused her government-issued credit card for unauthorized purchases. Created in 1908 by Theodor Tobler, this delightful Swiss chocolate has a name inspired by a portmanteau of its creator’s last name and “torrone,” an Italian word for nougat. Toblerone is a chocolate brand from Switzerland founded in 1867 by the house Tobler. By continuing to navigate on this website or clicking on the close button you accept our policy regarding the usage of cookies. Toblerone is known for its distinctive shape, a series of joined triangular prisms. Kraš was producing Toblerone under license during the 1970s and 1980s. [15] In 2018, it was announced that the bars would revert to their original shape, and the 150g bar replaced by a 200g bar. | Governance Membership & Public Affairs Committee, Human Resources And Compensation Committee, Contacting the Board and Reporting Wrongdoings, Information for Former Cadbury Shareholders.  /. This change reduced the weight of the 400g bar to 360g and of the 170g to 150g; other sizes of bar were unaffected. is a play on the founder's family name and the Italian word for honey and almond nougat. demand for Tobler’s chocolate products was so great that Jean Tobler founded a chocolate factory of his own and establishes the “Fabrique de Chocolat Berne, Tobler & Cie”. Jean Tobler owned his own confectionery shop in Bern, Switzerland, producing chocolate confectionery from products supplied by other manufacturers. Toblerone is a Swiss chocolate bar brand owned by US confectionery company Mondelēz International, Inc., formerly Kraft Foods. It is produced in Bern, Switzerland and the bear symbol of the city is depicted in the logo. Max E. Baumann, the son of Emil Baumann was made Director of this new Division. Created in 1908 by Theodor Tobler, Toblerone is now available around the world and is instantly recognized thanks to its unique chocolate peak shape and unmistakable packs. Mondelēz (Kraft Foods Inc at that time) acquired the majority of Jacobs Suchard, including Toblerone, in 1990. Kraft acquired Toblerone from owner Jacobs Suchard in 1990. [8], Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. It is produced in Bern, Switzerland[2] and the bear symbol of the city is depicted in the logo. Toblerone is a play on the founder's family name and the Italian word for honey and almond nougat. Its special recipe, triangular shape and instantly recognizable logo made it distinct. Toblerone is a featured attraction at the New York World’s Fair and then at the Expo in Montreal, Quebec, Canada three years later in 1967. She returned to politics in 1998. In July 2017, in response to Toblerone's 2016 reduction in size, UK variety store chain Poundland launched its own version of Toblerone called "Twin Peaks", which is larger than the modified Toblerone bar. Bar sizes range from ten centimetres to nearly one metre, all similarly proportioned. [27], Media related to Toblerone at Wikimedia Commons, This article is about the chocolate bar. [citation needed]. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. [23], A triangular set of student residences on the Oxford Road, Manchester, for students of the University of Manchester built circa 1975 and resembling the chocolate bar are known as the Toblerones. The change was not well received,[12][13][14] with one MSP calling for "government action" by the Scottish Parliament over the change. The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat). This chocolate is also composed of pyramids of hazelnuts and honey. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Another comparable product is Mahony,[18] produced by the company Chocolat-Frey AG in Switzerland. Toblerone is a Swiss chocolate bar made with honey and almond nougat. These attempts were ultimately unsuccessful, and Sahlin was forced to step down as a candidate for the post as Prime Minister. The bar's weight represents the years of Toblerone, with the first bar in 2008 weighing 100 kg.[10].