This is the first logo when they renamed to the name we know and love, but this logo has a truck with the mascot riding it. Some locations would continue to use this logo until the store's closure on June 29, 2018. 1969–1972. The palette grew brighter and more playful in 1980. Content is available under $1 unless otherwise noted. Some of the colors became more vivid, and there were also new ones added. The logo featured the new name (which still didn’t have the official status) and the distinctive reversed “R.” The glyph was taken from the Cyrillic alphabet, where it stands for the “yah” sound. The "Я" character is also found in the other words, which are the "CHILDЯEN's" and "SUPEЯMARTS" text. Download free Toys R Us vector logo and icons in AI, EPS, CDR, SVG, PNG formats. Several outlets went on using this version until 2018. Now, they looked rather like a single whole than several letters put together. On Thanksgiving Day 2019, two mall-size Toys "R" Us stores opened up for business. Toys R Us (Toys-R-Us) Founded. In 1997, the 1985 logo was modified to add a yellow star outline surrounding the backwards R but within one year, the logo was modified again so the star was surrounded by blue. Its color scheme was finalized again from yellow to blue and these speech marks were dropped from the backwards R. On June 29, 2018, due to bankruptcy, all stores had been closed in the United States. Looking for Toys R Us fonts? In 1965, "Geoffrey the Giraffe" was created as an official mascot. Bain Capital Ventures | Burlington | Dollarama | Domino's | HD Supply | iHeartMedia, Inc. | Michaels | Staples | Virgin Australia Holdings | Virgin Voyages, Defunct/former assets name was introduced. In 1965, the stores’ mascot, Geoffrey the Giraffe, was “born” and placed on the logo. The following modification (1972) resulted in smoother glyphs. In 1976, the name was stylized as Toys R Us and the exclamation point was dropped from the logo. In 1985, the logo's color scheme was finalized once again with the T in red, the O in orange, the Y in green, the first S in pink, the backwards R in yellow, the U in green and the second S in red. The "Я" character, found in many fonts, is of Cyrillic origin and normally indicates the "yah" sound in certain Eurasian languages, though it was also used to give an impression a child wrote it. Children's Bargain Town USA | Kids "R" Us | Scoops "R" Us | Guys "R" Us | Gals "R" Us | Bikes "R" Us | Stickers "R" Us | "R" Market | Toys "R" Us Times Square. Toys R Us logo vector. In 1969, the design was slightly updated. Children's Discount Supermarts / Supermarkets, 1997–2007 (primary), 2007–2008 (secondary). Toys R Us is still working toward a comeback after it was purchased by Tru Kids Brands in 2019, two years after the retailer filed for bankruptcy and permanently closed all of its stores. Click to find the best 2 free fonts in the Toys R Us style. Gymboree | Toys "R" Us, Former brands Take your favorite fandoms with you and never miss a beat. Logopedia is a FANDOM Lifestyle Community. Blue logo with Geoffrey Toys "R" Us Global Resource Center was the name for the Headquarters of Toys "R" Us Logo that was used on social media and some employee shirts An SVG version of this logo is recommended but not required. These two stores are at Westfield Garden State Plaza in Paramus, New Jersey and the Galleria in Houston. The earliest Toys R Us logo (1948-1965) reflected the company’s original name, Children’s Discount Supermarts. With alternating sized characters, the first S's color scheme was finalized to a red version. It closed the stores in 2018 following bankruptcy but emerged from bankruptcy as Tru Kids in 2019. There's also a slight change to the T, the O and the two S's. This was similarly used in the 2009-present logo. The text was given in bold red letters. On the 1965 logo, the letter was used three times (“ChildRen’s, supermaRkets, and Toys R us”). Emblem. If you compare it side by side with the previous logo, you’ll notice almost all the letters have slightly altered their shape and size. The history of the company stated in 1948. US The World's Biggest Toy Store (1972-1982 and 1985-1987) I don't wanna grow up (1981-2011) This is especially noticeable in the case of the “R.” As for the star, it was still present on the logo, although it grew smaller and was now placed inside the reversed “R.”, The color scheme looks vivid and features a visual “rhythm.”. On January 20, 2019, parent company Tru Kids Brands was formed to be the new owner for Toys "R" Us and Babies "R" Us. Toys break, or go out of fashion — which means parents need to go to the store more often, Toys "R" Us explains in its online company history. Every font is free to download! (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. This logo continued to be used at some locations until it went bankrupt on June 29, 2018. USA: 1948 as Children's Discount Supermarts (Children's Supermart) 1957 as Toys R Us 2007 as Toys R Us (ToysRUs) UK 1984 as Toys R Us 2008 as Toys R Us (ToysRUs) Armenia: Fall 2012 as Toys R Us (ToysRUs) Slogans. A better version of this logo is needed, due to the picture quality, inaccuracies or other … In 1967, the brand was officially renamed “Toys “R” Us” and adopted a logo with letters of … And in the early 1980s, the store’s TV spots became even more iconic with a catchy jingle that featured a self-identified “Toys ‘R’ Us kid” who didn’t want to grow up. Toys “R” Us is known for its colorful and playful logotype, which perfectly fits the toy industry and appeals to kids. 1 Toys "R" Us! The star was added into the backwards R and it was made larger. The Children's Bargain Town USA stores in the Chicago area get converted to Toys "R" Us stores and adopt "The Children's Bargain Town!" This logo was also used at several locations until 2018. In 1967, the brand was officially renamed “Toys “R” Us” and adopted a logo with letters of different colors. In 1998, the reversed “R” was placed inside a blue star. The 2007 emblem had both the shapes and colors modified. Toys "R" Us was founded by Chales P. Lazarus as Children's Supermart.